WRAPPING PAPER. The use of wrapping paper as store advertising is a practice that is very generally followed, though not as much since the advent of the roll wrapping paper, which, by the way, can be had printed just as well as the sheet paper can. Some stores make itContinue Reading

In many stores we have seen window displays of small kitchen wares, they being usually laid on the show window floor. It is a somewhat difficult method of display, as they do not stand out sufficiently prominent. Kieffer Brothers utilize the method indicated in the accompanying illustration. The boards areContinue Reading